Health Care Communication Methods Essay

As the Communication Coordinator for this well k straight offn drug manufacturer, we depart now debate and discus how we will get selective instruction to the earth about the cast out cause that our medications ar causing the public. Our goal, as a vital asset to the public and medical fraternity, is to convey wholly concerns to our community in a very sensitive and careful way. Using the power of newspapers, intercommunicate, internet, complaisant networking and news relate companies.The local news has already reported that a well-known public figure has been complete which goes against the wellness portability and accountability act. So as chat coordinator it is important to communicate this issue carefully, addressing the proper population, without losing business and the assurance we created with our investors and consumers. Today in our meeting, we will discuss very important aspects of our friendships medical concerns and decision making which dialogue tactic is most suitable for this situation, while sticking to the very important and necessary HIPPAA guidelines.We will start by discussing the advantages and disadvantages of using traditional media, to get the news out to a signifi backsidet add up of the population. Recent reports of negative effects ca apply by one of the companys medications need to be addressed. word reports direct alleged that one of the individuals is a well-known public figure. Traditional media can include magazines, newspapers, radio and television. There are some great advantages on why these media outlets would be great in grasp our audience regarding this health scare.Two great methods are newspaper and magazines they can help because we can be precise and explicit when discussing our issue. Additionally, these methods will provide use with a permanent indicate of the manufacturer onset to reach the public (Advantages and disadvantages of written communication, 2012). Two other good methods are televis ion and radio. These methods are proficient because they are cost effective. It allows the communication coordinator to reach the audience directly, while showing attentiveness, emotion and oncern about the negative effects cause by our medication.All these tactics seem like they will work tho in that location are disadvantages with sticking to traditional media outlets instead of using social media or electronic sites. Some master(prenominal) concerns the coordinator will have with using traditional media is that it can only reach a limited get along of people and the company is restricted to a small scope of listerners and readers. According to the democracyal center for fosterage statistcs the U. S. reads between the 8th and 9th grade reading levels. (NCES, 2003).The lack of education and the advancement of technology will minimise the effectiveness of radio, magazines and newspapers. The communication coordinator will continue talking about the different methods of commu nication. By discussing the advantages and disadvantages of using electronic media, to get information to the public without breaking any HIPAA laws. Some advantages of electronic communication, is that the media tends to be very fast, cost-effective and convenient. Electronic communication will let the coordinator combine numerous media text graphics sound and mental picture in a single message.This will also give the coordinator the chance to set up a website to give good credible information directly targeted to the population that is effected by the medication, with less chances of hinder with the laws set in place by the HIPPA act. This form of media can result in far more(prenominal) meaningful communication tailored to the population effected by the national drug manufacturer medication. more and more doctors are communicating with other practitioners, hospitals, clinics and tolerants via portable devices. However these attributes contains disadvantages.The technology th at modifys health care providers and the rest of the nation to keep in touch can also invade privacy. The main disadvantages of using electronic communication, is security. Computers can be hacked, and affected with computer virus. Communication electronically in this particular scenario can also institute it difficult, for all affected to understand the message the same. The speed at which the messages are transmitted, often, changes the structure of the message which at times, can be misinterpreted.False or Phantom sites are also a concern. Some foes of this company or medical manufacturing companies may release false or exaggerated negative reports. This could cause the public to lose trust in our efforts to give valuable information and hinder patients to trust products. Electronic communication will lack the human touch. Now we will talk about the disadvantages and advantages of social media facebook, twitter, YouTube, and LinkedIn are social networking platforms that are set up and created by web developers.Public internet and social networks can enable communication, collaboration and information collection and sharing. The advantages of using social media are because, About one-third of Americans who go online to explore their health currently use social networks to find fellow patients and discuss their condition (Elkin, 2008). As communication coordinator a social network can be used to reach out and receive feedback from the population, and flirt awareness about the drug.Social network is where individuals have control on releasing their private information about the drug and the consumer will not be breaking any HIPAA laws. The disadvantages of using social media, is that all information may not always be credible. This method of communicating can also uncivil up the possibility for hackers to commit fraud and launch virus attacks. Social networks increases risk of people fall prey to online scams. The hugest risk using social media such as f acebook, YouTube or twitter, Is the inability to control the conversation.The effected population may say a lot of negative things about the company true or not that can damage its reputation. Improper descriptions or discussions of a patients case on social media could violate a patients privacy, even if no names are used and no harm is intended. As communication coordinator for the national drug manufacturer, in conclusion, all methods of communication have their advantages however the disadvantages outweigh the smartest of the decisions. Majority of the methods will affect the HIPAA law by releasing to much information about personal health.Traditional media, electronic communication and social media sites can be all used in moderation to reach out to the effected population. Traditional media such as newspaper and magazines should be very brief in the information it voices. This method will be used to have record of the company showing some sort of concern about news reporting n egative effects of the drug. As the coordinator I feel the best form of communication will be provider and patients direct contact. It may be difficult to reach each individual affected however it will be the safest.